GMetry
Services

Three ways we build you pipeline.

Every engagement is scoped to your stage — some clients need all three, some need one done properly. Here's exactly what each one includes.

Product Marketing
SEO & Content
ABM & Outreach
Pipeline
01

Product Marketing Engine

Most early- and growth-stage B2B SaaS teams don't have a product marketing problem — they have a product marketing absence. Nobody owns positioning, launches slip out with no plan, and sales is improvising their pitch. We come in and build the function itself: the frameworks, the cadence, and the artifacts your team will keep using long after we've handed it off.

How it runs

  1. Buyer research

  2. Positioning & messaging

  3. Launch system

  4. Sales enablement

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  • Positioning and messaging built on real buyer research, not internal opinion
  • A repeatable launch process for new products, features, and pricing changes
  • Sales enablement: battlecards, talk tracks, and objection handling that reps actually use
  • Competitive intelligence that stays current instead of going stale in a slide deck
  • A documented system your team owns after we leave — not a dependency on us
02

SEO-Based Content Marketing

Content that doesn't rank doesn't compound. We start with keyword and topic research tied directly to your ICP's buying journey, build a content architecture designed to earn topical authority, and either produce the content with you or train your team to keep the engine running. The goal isn't volume — it's organic pipeline that keeps growing without a corresponding increase in ad spend.

How it runs

  1. Keyword & topic research

  2. Content architecture

  3. Production

  4. Compounding traffic

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  • Keyword and topic research mapped to real buyer search intent, not vanity volume
  • A content architecture and internal linking strategy built for topical authority
  • Technical SEO audits and fixes that remove the ceiling on your existing content
  • Content production support — briefs, drafts, or full production, depending on your team
  • Reporting tied to pipeline and signups, not just traffic and rankings
03

Account-Based Marketing

Most outbound is a numbers game aimed at nobody in particular. We flip that: define your real ICP, monitor it for the signals that actually predict buying intent — funding, hiring, tech changes, content engagement — and route every signal into a specific, multi-channel play across email, LinkedIn, and other channels. Every touch is timed to intent, not to a quota.

How it runs

  1. Signal detected

  2. Scored & routed

  3. Multi-channel play

  4. Pipeline

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  • ICP and account list built and scored against firmographic and behavioral fit
  • Intent and signal monitoring across funding, hiring, tech, and content engagement
  • Multi-channel outreach sequences — email, LinkedIn, and beyond — built per signal, not generic
  • Human-in-the-loop sending on relationship channels — no automation that risks your accounts
  • Full-funnel reporting rolled up to pipeline generated, not just replies sent

Not sure which service you need?

Tell us where your marketing is falling short and we'll tell you honestly which of these actually moves the needle first.

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